Introduction

Overview Anliz Collection is an upscale women's clothing boutique that will open in March 2010. Anliz, which means "gracious, full of grace" in Scandinavian, defines the boutique and its essence of inclusion. Anliz's clothing selections and exclusive personal style services, which include a detailed Style Assessment, will ensure that our customers are well dressed. Anliz is a woman-owned business currently organized as a Sole Proprietorship.


Clothing for stylish women
Anliz will carry Ready-to-Wear (RTW) designer and casual/contemporary apparel & accessories for women.

Unique & innovative
Anliz will provide services such as Style Assessments, alterations, personal shopping, and special ordering to customers during store hours and by personal appointments. Anliz's innovative Style Assessments and educational emphasis in helping women develop their personal styles will enhance our reputation as a truly unique boutique.

Getting the word out
Anliz will generate awareness and sales by utilizing PR tactics and the referral networks of personal stylists. Additionally, Anliz will meet our customers where they are, focusing on how women approach shopping by obtaining mentions and reviews in the top fashion publications, travel guides and local papers.

Management
A detailed project plan has been created and all tasks are on schedule. Buying for the apparels will soon completed in March, and store design and marketing elements are currently being finalized.